Is Your Culture Helping or Hurting Your Organization?
Get 2 Free Videos + Research Report: The Positive Culture Advantage
Discover why top-performing organizations invest in culture (and how you can too)
Get Instant Access (Free)
Enter your email below to receive:
- Video 1: Why Develop a Positive Culture? (8 min).
- Video 2: How to Ask Positive Questions (15 min).
- White Paper: The Positive Culture Advantage.
No credit card required. Instant access. Unsubscribe anytime.
Privacy promise: We respect your inbox. No spam. Unsubscribe anytime.
P.S. Whether you’re a CEO, consultant, HR professional, or team member – you have more influence on culture than you think. These videos show you how to create positive change from wherever you are.
The Hidden Cost Most Organizations Miss
Between AI disruption, geopolitical tensions, polarization, and relentless pressure to do more with less – work has never been more challenging.
Your best people are leaving. Engagement is dropping. Innovation has stalled.
Everyone’s working harder than ever, but results aren’t improving. Changes keep coming, but you can’t go faster…
What if the problem isn’t your strategy, your market, or your systems?
What if it’s your culture?
Research shows
- Negative cultures reduce productivity by up to 40%.
- Workplace incivility costs $14,000 per employee annually.
- 87% of the global workforce is NOT highly engaged.
But here’s the good news:
Positive cultures can boost performance by 20-30% and account for up to 30% of the performance differential versus competitors.
The question is: Is your culture your competitive advantage or hidden liability?
What You'll Discover (Free)
📹 Video 1: Why Develop a Positive Culture? (8 minutes)
See the real numbers from a manufacturing plant that turned around from near-collapse to high performance in just 2 years – using positive leadership alone.
- Why "positive is productive" (backed by research).
- The shocking ratio of positive to negative statements in high-performing vs. low-performing teams.
- How one plant manager increased productivity from 71 to 127 pieces per hour while reducing fallout costs from 40% to 9%.
- The "positive deviance" effect that makes teams exceed. expectations.
- Why negative cultures show 37% higher absenteeism, 49% more accidents, and 60% more errors.
📄 White Paper: The Positive Culture Advantage
Why Top-Performing Organizations Invest in Culture (And How You Can Too)
This comprehensive research report reveals:
Chapter 1: How Culture Matters
- The proven ROI of positive cultures (with specific numbers).
- What culture really is (and why it's sustained in every interaction).
- The shocking cost of toxic and tough cultures.
- Why culture matters in BOTH service AND manufacturing industries.
- Real case study: How one production plant transformed with positive leadership.
📹 Video 2: How to Ask Positive Questions and Listen for Potential (15 minutes)
The simplest yet most powerful tool to shift your culture – starting tomorrow.
You’ll discover:
- Why asking is more powerful than telling (and why we do it backwards).
- The "Big Five" appreciative questions that unlock potential.
- How high-performing teams ask just as much as they tell.
- The magic of "HOW" questions (they imply solutions exist).
- 3 listening exercises you can use in your next meeting.
- Why your behavior follows your questions.
Chapter 2: How to Diagnose and Develop Culture
- The 4 essential elements of positive cultures (research-backed).
- The Positive Culture Checklist - assess your current culture.
- Interaction Interventions: Small actions that create big change.
- Change Circles: How to engage your whole organization.
- What you can do TODAY to start shifting culture.
Chapter 3: How the Positive Culture Academy Can Help
- Why e-learning works for culture change.
- Real-time, collective learning that sticks.
- Case study: BTC's Change Circles and open meetings.
- The curriculum and learning outcomes.
- How to get started.
Plus: Full research references, testimonials, and practical exercises.
Why This Matters Now
You can’t afford to wait.
Every day with a negative or mediocre culture costs your team or organization:
- Lost productivity
- Turnover of your best people
- Missed innovation opportunities
- Disengagement spreading through teams
But small changes in how people interact can start shifting culture immediately.
No massive transformation program. No huge budget. No waiting for permission.
Just practical tools anyone can apply tomorrow – regardless of your role or position.
Who This Is For
- Leaders & Managers who want to create more engaging, productive teams.
- HR Professionals looking for practical, research-backed culture strategies.
- Independent Consultants who want to add culture expertise to their services.
- Team Members who want to contribute to a better workplace (you don't need a leadership title!).
If you care about making your workplace better – this is for you.
What People Say About This Approach
“The Academy is thought-provoking, refreshing, and energizing. I like the easy style with manageable chunks.”
— Frances Clayton, Change Manager, Middle East
“This Academy has a scientifically proven approach and is practical. Very insightful.”
— Claude Emond, Management Consultant, Canada
“I did not expect it to be so easy to apply, thanks to the structured approach. This is the perfect tool for creating positive change.”
— Maria Marc, Facilitator & Trainer, USA
“It’s systematic and practical. The videos are well-researched and to the point.”
— Kanna Krishnan, Senior Director of Human Resources, Malaysia
About Your Guide
Marcella Bremer has spent 30 years helping organizations helping organizations change their culture so that people and performance thrive.
- Master of Science in Business Administration (Rotterdam School of Management).
- Author of “Developing a Positive Culture Where People and Performance Thrive”.
- Recognized as one of the top 30 Global Gurus on Organizational Culture (2016-2023).
- Co-founder of Positive Culture Academy, and Strategic Foresight & Futures Community.
- Worked with organizations globally – from small businesses to large corporations.
With Marcel Lamers, she’s helped hundreds of organizations navigate change and build positive, productive cultures.
Get Instant Access (Free)
Enter your email below to receive:
- Video 1: Why Develop a Positive Culture? (8 min).
- Video 2: How to Ask Positive Questions (15 min).
- White Paper: The Positive Culture Advantage.
No credit card required. Instant access. Unsubscribe anytime.
Privacy promise: We respect your inbox. No spam. Unsubscribe anytime.
P.S. Whether you’re a CEO, consultant, HR professional, or team member – you have more influence on culture than you think. These videos show you how to create positive change from wherever you are.
Your Culture Is Happening Right Now
In every meeting. Every email. Every interaction.
The question is: Is it happening by design or by default?
Get the free videos and research report that show you how to shift from reactive to intentional culture development.